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The Long Tail - M IS 171 Section 2 Reading Summary The Long...

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MIS 171 Section 2 Reading Summary The Long Tail by Chris Anderson Amazon.com created a phenomenon by combining infinite shelf space with real-time information about buying trends and public opinion to make an obscure book into a New York Times bestseller. Once people wander further from the popular music and movies, they discover their tastes are not as common as they thought. Physical media puts limitations on entertainment. It requires for a local audience and in order to sell, it needs to attract a large audience. This pushes out the lesser known, more niche products that would otherwise do well nationally. Now with online distribution, new media can be distributed across the globe. Even though the
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