The Long Tail - M IS 171 Section 2 Reading Summary The Long...

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Unformatted text preview: M IS 171 Section 2 Reading Summary The Long Tail by Chris Anderson Amazon.com created a phenomenon by combining infini te shelf space with real-t ime information about buying t rends and public opinion to make an obscure book into a New York T imes bestseller. Once people wander further from the popular music and movies, they discover their tastes are not as common as they thought. Physical media puts limitations on entertainment. I t requires for a local audience and in order to sell, i t needs to attract a large audience. This pushes out the lesser known, more niche products that would otherwise do well nationally. Now with online distr ibution, new media can be distributed across the globe. Even though the majority of new media being produced does not reach hit status, doesn't mean it doesn't make money. This is the long tail for books, movies, music, and games. Online companies that sell large catalogs of digital media can make money from these misses. Almost everything has a demand whether i t is small or large. Where the physical stores have shelf capacity and offers limited amount of media for sell, online stores not only sell the same media at the same quantity, but can also sell other media that stores cannot carry because of retail overhead. We are discovering a market that is larger than the physical retailer can carry and in some cases that long tail outsells the top seller market. ...
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This note was uploaded on 12/30/2008 for the course MIS 171 taught by Professor Clay during the Fall '08 term at Washington State University .

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