Assignment Tips.docx - Assessment This course will be...

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Assessment This course will be assessed by the following: Individual Assignment Select one of following two topics for your assignment. The essay is to be 2,000 words in length and must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate academic literature, content, argument effectiveness and writing style. The options for the individual assignment are as follows: 1. Describe the steps of the consumer decision making process then critically assess whether it as an accurate representation of accurate decision making. 1
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Important criteria for assessment (Applies to both assignment and examination) a) Overall: Answering the question(s); knowledge and understanding of theory and literature; knowledge and reference to appropriate cases and evidence; and analysis and structure. b) Data: Draw upon the suggested readings indicated for each lecture and workshop, as well as seeking out and using additional apposite material including case study examples.
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