FINAL ASSIGNMENT BRIEF ONLINE MA OCT 2016 MFRLM _EP.doc

FINAL ASSIGNMENT BRIEF ONLINE MA OCT 2016 MFRLM _EP.doc -...

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London College of Contemporary Arts (LCCA) MA in Fashion Retail and Luxury Management Module 1. Essentials and Principals of Fashion Marketing and Luxury Brand Management (FRM/EP) ONLINE Assignment Titles Assignment Type Report Word Limit Task (Case Study)- 2,500 words Weighting Task 100% Student Intake October 2016 Issue Date November 18th 2016 Submission Date Case Study : 6/02/2017 Feedback Date Issued by (Assessor) Karen Bacchus Internal Verifier Vera Dearman Plagiarism When submitting work for assessment, students should be aware of the LCCA guidance and regulations in concerning plagiarism. All submissions should be your own, original work. You must submit an electronic copy of your work. Your submission will be electronically checked. Harvard Referencing The Harvard Referencing System must be used. The Wikipedia website must not be referenced in your work. 1
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Learning Outcomes On successful completion of this assignment you will be able to The module is designed to address the role of marketing and brand management in the fashion and luxury goods industry. Candidates are required to research and critically evaluate theories, concepts and tools relating to the module and apply them within a contemporary global context. Task Learning Outcomes 1,2,3,4 Assessment Criteria : Weighting 100% 2 LO Learning Outcome Description Knowledge and Understanding LO1 1. Understand and critically analyse the strategic role of fashion marketing and luxury brand management in order to deliver brand equity LO2 1. Understand and critically analyse the role of a global clientele in the delivery of brand’s values and awareness. LO3 2. Critically assess the strategic approaches in creating, building and managing a global luxury and fashion brand. LO4 3. Evaluate and analyse the role of customer engagement in the strategic task of managing brand equity.
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Written Case Study: 2,500 words maximum Case Study Students will need to deliver a case study in a report format (2,500 words) which critically evaluates the progressive strategies adopted by a luxury fashion brand of your choice: Your evaluation should include: Brand positioning strategies Response to globalization Diversification Product and design strategies Communication strategies to include the digital and mobile revolution You are required to provide a critical assessment of the strategies adopted and demonstrate a progression within the discipline in terms of historical and contemporary industry thinking.
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