Assessment guidance(1) (1).pptx

Assessment guidance(1) (1).pptx - Assessment 1 MK2S55...

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Assessment 1 MK2S55 / MK2H10: Bricks, Clicks And Omni Channel Retailing (2016/17 )
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Assessment 1
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Session review Analysis to uncover opportunities and challenges What to think about What do your customers need? Models of shopper behaviour and experience re/design Define the retail digital experience Aligning consumer behaviours with experience design What to think about – applying the experience page template Define the retail digital experience Aligning consumer behaviours with experience design What to think about – applying the experience page template Your customer’s multi-journey Reaching across the aisle Designing to retain – reinvigorating retention What to think about – redefining the relationship during retention Performance tracking and evaluating
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Considerations for the assessment ‘for an organization of your choice…’ ‘using an appropriate framework’
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