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MG 3014 Assignment.docx - MG 3014 Applied Marketing...

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MG 3014 – Applied Marketing Communications and Social Media Marketing Lecturer: Máire O Sullivan [email protected] Assignment: To design and present an Integrated Marketing Communications campaign focused on Social Media Marks: 90 % for your report 10 % for your presentation Groups: 4 members – you have until 1pm on Friday Jan 20 th to email me your self- selected groups. After that I will randomly assign groups. Topic: The brand chosen must be given in the email. Brands are on a first come, first serve basis. The following brands are BANNED – Murphy’s, Bulmers, Guinness, Baileys, Beamish, Jameson, Ryanair, Red Bull, Apple, MINI, Abercrombie, Brands already covered in the Mangold Faulds paper. Using the Mangold and Faulds framework, design an integrated marketing communications and social media campaign for the brand. Because of the condensed timetable for this module, you need to start work immediately. The report should aim to show your knowledge and understanding of ICM and social media marketing.
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