ECON 1 - E
MG 3014 Assignment.docx

MG 3014 Assignment.docx - MG 3014 Applied Marketing...

Info icon This preview shows pages 1–2. Sign up to view the full content.

MG 3014 – Applied Marketing Communications and Social Media Marketing Lecturer: Máire O Sullivan [email protected] Assignment: To design and present an Integrated Marketing Communications campaign focused on Social Media Marks: 90 % for your report 10 % for your presentation Groups: 4 members – you have until 1pm on Friday Jan 20 th to email me your self- selected groups. After that I will randomly assign groups. Topic: The brand chosen must be given in the email. Brands are on a first come, first serve basis. The following brands are BANNED – Murphy’s, Bulmers, Guinness, Baileys, Beamish, Jameson, Ryanair, Red Bull, Apple, MINI, Abercrombie, Brands already covered in the Mangold Faulds paper. Using the Mangold and Faulds framework, design an integrated marketing communications and social media campaign for the brand. Because of the condensed timetable for this module, you need to start work immediately. The report should aim to show your knowledge and understanding of ICM and social media marketing.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '16
  • Uy-Barreta

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern