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Case study discription.docx - Assessment 1 Individual Case...

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Assessment 1 – Individual Case Analysis Purpose The purpose of this assignment is to assess students’ knowledge of discipline theory, models, concepts, and proficiency in their application, while using their knowledge and skill specialisation within the Marketing Discipline. Description You are required to read the Red Bull case study document posted on Blackboard and complete an individual case analysis report. The case analysis report allows you to demonstrate your theoretical understanding of important aspects of branding. The report should focus on the key branding issues and answer the assigned questions. You must incorporate academic literature to support/justify your ideas. Case Study: Red Bull Questions: 1- Describe Red Bull’s sources of brand equity? 2- Analyse Red Bull’s marketing program in terms of how it contributes to
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