Assessment 1 – Individual Case AnalysisPurposeThe purpose of this assignment is to assess students’ knowledge ofdiscipline theory, models, concepts, and proficiency in their application,while using their knowledge and skill specialisation within the MarketingDiscipline.DescriptionYou are required to read the Red Bull case study document posted onBlackboard and complete an individual case analysis report. The caseanalysis report allows you to demonstrate your theoreticalunderstanding of important aspects of branding. The report shouldfocus on the key branding issues and answer the assigned questions.You must incorporate academic literature to support/justify your ideas. Case Study: Red BullQuestions:1-Describe Red Bull’s sources of brand equity?2-Analyse Red Bull’s marketing program in terms of how it contributes to
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