Week 5 final project.docx - 0 Healthcare Spa Weight Loss...

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Healthcare Spa Weight Loss Program 0 Healthcare Spa New Treatment Marketing Strategy Kirsten Lind HCS/490
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Healthcare Spa Weight Loss Program 1 Section 1: General Product Information After extensive research into different types of weight loss programs, the Spa is finally ready to unveil it’s newest product. This weightloss program was designed to help clients not only lose weight but also keep it off and learn how to live a healthy lifestyle. We are offering different types of meal plans and exercise plans to ensure that each client is receiving a setup that will work best with their lifestyle and time. A personal trainer will work with the client at least once a week for 2 months and then at least twice a month after that to ensure the client feels they are seeing results. This allows clients to have someone who is checking in and ensuring progress with continued support but they are also able to keep the program more affordable. We hope that with this level of personalization we will be able to expand our client base. Our goal is to help our clients become the healthiest version of themselves possible in a manageable and effective way to not just look their best but also help with medical conditions and long-term quality of life. A realistic weight loss of 5% to 10% can improve health conditions and reduce the risk of obesity-related diseases like, type 2 diabetes, heart disease, high blood pressure, bad cholesterol, sleep apnea.”(Novo Nordisk, 2017) Through the use of various social media sites we will be utilizing not only our own pages, but also the pages of those who we have had trialing this program for the past 6 months. These testers have a large following and are able to promote our product to a wide variety of new potential clients at a low cost. We will also continue with our printed ads in local magazines and flyers for a one time, free trial sit down in mailers sent to homes. Unlike our other services, this program is designed to give our clients a personal feel at an affordable and customizable cost.
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Healthcare Spa Weight Loss Program 2 We are hoping to expand our Spa to more locations in the next few years, this products is going to give us the notoriety and recognition to ensure we have a solid client base and are able to expand. We will be able to hire more trainers, dieticians, and offer other services to the clients after they see the changes and progress they will make in their weight loss journey. With our new mode of engagement with our clients, we are guaranteed to see their success as business success.
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