Competitive MKTG.docx - 2 Case 3-Competitive Analysis...

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2. Case 3-Competitive Analysis Factors Company A Name: The Raja Company B Name: Curry’s Restaurant Company C Name: Masseys Restaurant Product – Number of product/service/offerings /mix/width 60 Main Dishes with 4 Starter meals 64 Main dishes with 9 Starters 60 Main dishes with 5 Appetizers Product quality – facility/experienced staff/organic certification/food safety inspection approval/ on-sight bakery/ product freshness/from scratch sauces Offers exclusive north Indian menu /Food handler Certification. Curry’s offer east Indian flavors for the city of London/12-year experienced staff / Food handler certification of London and Middlesex. Masseys offers a wide variety of north Indian cuisine/Unique gravies/Food handler certification of London and Middlesex. Customer Services – amenities take-out, eat-in, delivery, special order, patio, catering Home delivery, Buffet menu, Reservation Available. Take out Available, Home delivery, Home delivery, Buffet Available Current trends in gluten-free/ancient
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