MKTG FINAL.docx - MARKETING FINAL PROJECT Tinas Restaurant...

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MARKETING FINAL PROJECT Tina’s Restaurant Case MKTG-1012-01-17S [03/08/2017] Cindy Muncaster Amal Jose Akshay Varghese Fiya Sebastian Richy Mathew
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1 SWOT ANALYSIS Strengths Weaknesses 1) Customer service skills. 1) Low Capital 2) Solid group abilities. 2) New to this Business 3) Quality of food. 3) Competing against 4) Variety of dishes available. established restaurants. 5) Low cost foods comparing 4) Increasing Salary for With competitors. workers. 6) Have great knowledge about Indian foods. 7) Location. Opportunities Threats 1) Expanding Restaurant Industry. 1) Increasing labor costs. 2) Door Delivery and Take-out 2) Numerous Competitors .Options . 3) Cultural issues. 3)Availability of high quality foods 4) Mainly focused on Indian for reasonable price. Food
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2 Factors The Raja Curry’s Restaurant Masseys Restaurant Product 60 Main Dishes with 4 Starter meals 64 Main dishes with 9 Starters 60 Main dishes with 5 Appetizers Product excellence Offers exclusive north Indian menu /Food handler Certification. Curry’s offer east Indian flavors for the city of London/12- year experienced staff / Food handler certification of London and Middlesex. Masseys offers a wide variety of north Indian cuisine/Unique gravies/Food handler certification of London and Middlesex. Client Services Home delivery, Buffet menu, Reservation Available. Take out Available, Home delivery, Home delivery, Buffet Available Recent trends Gluten and Vegan Friendly, Avoiding Gelatin and cornstarch Uses Nuts and seeds as a part of north Indian menu. Doesn’t guarantee gluten free products. Gluten free options not available Price Differ from $12-$18. Vary from $10-$15, Up to $20 for West Indian dishes $13-$19 For most of the dishes Pricing Plan Almost same price for most of the dishes Expensive compared to other restaurants Expensive but quantity is better when compared to other.
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