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Business Ethics.docx - 1 The same ideas are repeated When...

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1. The same ideas are repeated When you keep getting the same answers then you need to change the starting point and stick to it. Often someone has given a superb answer and no one can stop thinking about that idea. Alternatively your participants could be exhausted. Solutions: "Stretch" your people beyond their current skills Change to a different technique Make sure that people include the stimulus in their answer and do not deviate in order to repeat a previous solution Acknowledge a previous answer as being very good and that you are looking for something else too Emphasize a different aspect of the problem to work on Split the problem into parts and brainstorm each part at a time Train people to be creative Bring in new people from other departments and areas to give their ideas 2. The discussion doesn't flow naturally This can be caused by a number of things such as an unhappy group, a domineering participant, a lack of planning and direction. Whatever the reasons, you need to think about it
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