Chapter_4_-_Exploratory_Research-2.pdf

Chapter_4_-_Exploratory_Research-2.pdf - 1 The general...

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1. The general purpose of exploratory research is to gain _________ so that problems and opportunities can be more clearly defined. a. Insights and ideas b. Facts and figures c. Buy-in and support d. Definitive data e. Tactical advantage ANSWER: a POINTS: 1 DIFFICULTY: Easy NATIONAL STANDARDS: United States - BUSPROG: Analytic 2. Which of the following is NOT what exploratory research is used for? a. Better formulating the manager's decision problem. b. Getting a definitive answer. c. Increasing the researcher's familiarity with the problem. d. Clarifying concepts. e. None of these statements are false; they are all true. ANSWER: b POINTS: 1 DIFFICULTY: Easy NATIONAL STANDARDS: United States - BUSPROG: Analytic 3. A hypothesis:
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4. Exploratory studies typically : e. None of the above are correct. 5. Which of the following is one of the quickest and least costly ways to conduct exploratory research? 6. Capitol Brewing Inc.'s management is very concerned with declining sales of their major product, a dark ale, and has asked for help understanding the reasons. The most appropriate way to begin is with: a. Causal research b. Descriptive research c. Exploratory research d. Exploratory and causal research e. Descriptive and causal research ANSWER: c POINTS: 1 DIFFICULTY: Moderate NATIONAL STANDARDS: United States - BUSPROG: Analytic
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7. Exploratory research for Capitol Brewing seems to indicate that sales for dark lager are down for all breweries. This is an example of which kind of problem? 8. Finding answers and drawing conclusions is better left to more ______ research. 9. Exploratory research that attempts to draw from the knowledge and experience of those who have relevant information to the issue driving the research is an example of:
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10. Candidates for depth interviews could include: a. Current customers b. Members of the target market c. Executives and managers of the company
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  • Winter '12
  • Maute

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