Medios_I_Los_medios_grficos_y_la_publicidad.pdf

Medios_I_Los_medios_grficos_y_la_publicidad.pdf - LA...

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LA PUBLICIDAD MEDIOS I - RRPP 2016
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Producto Servicio Labor Publicitaria Medio Público Anunciante Agencia Mensaje emisor canal receptor
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LA PUBLICIDAD “Es el conjunto de Artes y Técnicas que sirven para facilitar el traspaso de bienes y servicios del fabricante o proveedor a quien lo usa o consume” Arq. Federico ORTIZ
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LA PROPAGANDA Disciplina que tiende a la propagación de ideas políticas, filosóficas, morales, sociales o religiosas.
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Según el OBJETO de comunicación Producto Marca Institucional Según el CICLO DE VIDA del producto Lanzamiento Posicionamiento Mantenimiento Reposicionamiento Según la TEMÁTICA Comercial Bien Público Causa Social Marketing Social TIPOS DE CAMPAÑA
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Características del producto Diferenciales sobre la competencia Orienta hacia el lugar de compra De Marca Valores de la marca Identidad y Personalidad Construye imagen Valor estratégico De Producto Institucional Promociona la imagen de la empresa Mensajes generales, salutaciones por ej.
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Generar conciencia sobre temas socialmente importantes para cambiar actitudes y comportamientos de la gente y lograr una sociedad mejor. Fin: educar a la población. Espacios cedidos gratuitamente por los medios.
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