Chapter_20_-_The_Written_Research_Report.pdf - 1 Which of...

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1. Which of the following statements is TRUE? a. A research project is a failure if you can't communicate the results effectively. b. The written report has a huge impact on whether the information generated by the research is actually used. c. Reports are all that most executives will see of the project. d. A solid written report sends an important signal about the likely quality of the overall project. e. All of the above are true. ANSWER: e POINTS: 1 DIFFICULTY: EASY NATIONAL STANDARDS: United States - BUSPROG: Communication 2. Which of the following statements is FALSE about research reports? 3. The research report writing standards are
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4. Which of the following statements is TRUE? 5. Which of the following statements is FALSE? a. The research report represents the end product of the research process. No matter what the proficiency with which all previous steps have been dispatched, the project will be no more successful than the research report. b. The audience determines the type of report. Researchers must make every effort to acquaint themselves with the specific preferences of their audience. They should not consider these preferences as unalterable, but any deviations from them should be made with reason and not from ignorance. c. The fundamental criterion by which research reports are evaluated is communication with the reader. d. The technical capacity of the reader is unimportant as far as the research report is concerned. Rather, the reader's interest is critical in determining the content of the report. An interested reader should be expected to
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  • Winter '12
  • Maute

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