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Comm 180 FINAL study guide.docx

Comm 180 FINAL study guide.docx - Exam 3 Study Guide Anne...

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Exam 3 Study Guide Anne Hoag on Entrepreneurship Entrepreneurship See opportunities others miss Act on that opportunity Found an enterprise – a business, a charity, a social movement Intrapreneurship Also see opportunities & act on them But do it as an employee of an existing firm Less risk and more support, but generally don’t own/control their idea Freelancing Self-employment Graphic arts, writing, photography, design, coding, video/audio production, composing, animation Using skills and knowledge o But to advance someone else’s “voice” Merchants Media Entrepreneur Like entrepreneurs in any field Mainly applies to for-profit business founding Missionaries Media Entrepreneur Reluctant entrepreneurs They have a message to get out to others They have a pro-social mission Freelancers
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Social Media Updates (from 11/8) Web 2.0 “Web 2.0 refers to developments in online technology that enable interactive capabilities in an environment characterized by user control, freedom, and dialogue.” --Tim O’Reilly, 2005 User generated content YOU can create content (without knowing HTML !!!) o Blogs, YouTube, vine, twitter Revenue models for social media Advertising Subscription (dating sites Freemium
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International Telecommunications The Authoritarian Theory mass media is influenced and overpowered by power and authority in the nations.
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