Chapter_8_-_Conducting_Causal_Research.pdf

Chapter_8_-_Conducting_Causal_Research.pdf - 1 Unless a...

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1. Unless a researcher is facing a straightforward, recurring issue for which data are already built into the company's decision support system, the odds are _______ that some form of _________ data is needed to provide solutions for marketing problems? a. low/primary b. low/secondary c. high/primary d. high/secondary e. None of the above are correct ANSWER: c POINTS: 1 DIFFICULTY: Moderate NATIONAL STANDARDS: United States - BUSPROG: Analytic 2. The three basic types of research are: 3. Which of the following is capable of providing more convincing evidence of causal relationships?
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4. Which type of research is typically carried out by means of a survey? 5. Which type of research is concerned with determining cause-and-effect relationships? a. Descriptive b. Causal c. Exploratory d. All of the above e. Both A and C ANSWER: b POINTS: 1 DIFFICULTY: Easy NATIONAL STANDARDS: United States - BUSPROG: Analytic 6. Which statement best describes the potential uses of descriptive research?
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7. The descriptive study 8. A causal research design is typically concerned with
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  • Winter '12
  • Maute

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