1. The most used multivariate data analysis technique in applied marketing research is
a. regression analysis.
b. frequency analysis.
c. paired sample ttest.
d. cross tabulation.
e. Cramer's V.
ANSWER:
d
POINTS:
1
DIFFICULTY:
EASY
NATIONAL STANDARDS:
United States  BUSPROG: Analytic
2. In most multivariate analyses, the goal is to see whether one _________ variable has an influence on another
__________ variable.
a. independent, predictor
b. predictor, outcome
c. independent, outcome
d. outcome, dependent
e. Both b and c.
ANSWER:
e
POINTS:
1
DIFFICULTY:
EASY
NATIONAL STANDARDS:
United States  BUSPROG: Analytic
3. Which of the following is a technique that measures the closeness of the relationship between two or more variables
by considering their joint variation?
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View Full Document4. Which of the following is a technique that measures the association between a criterion variable and one or more
independent variables?
5. To determine the degree to which the variables in a crosstabulation analysis are independent of one another, a
researcher should use
6. Which of the following statements about regression/correlation analysis is FALSE?
a. Correlation analysis involves the measurement of the closeness of the relationship between two or more
variables.
b. Regression analysis involves the derivation of an equation that relates the criterion variable to one or more
predictor variables.
c. Regression analysis can establish the causal relationship between two or more variables.
d. The regression line minimizes the sum of the squared deviations about the line.
e. It is much more common to conduct regression analyses using a computer.
ANSWER:
c
POINTS:
1
DIFFICULTY:
EASY
NATIONAL STANDARDS:
United States  BUSPROG: Analytic
7. Which of the following emphasizes the division of the sample into subgroups so as to learn how the dependent
variable varies from subgroup to subgroup?
8. Which of the following statements about the Pearson chisquare test of independence is NOT true?
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 Winter '12
 Maute

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