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Exam 1 Review MKTG 2101 FALL 2017 (FINAL).pptx

Exam 1 Review MKTG 2101 FALL 2017 (FINAL).pptx - Marketing...

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Marketing 2101 Exam 1: Monday, October 02 Chapters 1-6 Multiple Choice (bring a pencil) Key terms and Practice Quizzes Covers textbook, PPT, and classroom content NO electronics
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Chapter 1 Questions
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Question 1 The vice president of marketing of a software development company periodically develops a(n) ________, which includes marketing research data on the target market, marketing objectives such as "to increase new customers by 20 percent," and a list of who will be responsible for implementation. A.Marketing Plan B.Strategic Plan C.Pricing Strategy D.Action Plan
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Question 2 Shane pulled his car into the gas station just as the fuel gauge dropped below empty. In this example, Shane benefited from the _________ utility offered by the gas station. A. Creation B. Place C.Value D. Marketing
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Chapter 2 Questions
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Question 1 Doug, VP of Marketing, was told by his CEO to look at his company’s broad, large society forces that affect the marketing organization. What is Doug going to be looking at? A.Development Report B.SWOT C.Strategic plan D.Marketing environment
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Question 2 Which generation is called the generation caught in the middle and born between 1965 and 1976. A.Baby Boomers B.Generation X C.Millennials D.Silent Generation
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Question 3 Since the introduction of the iPhone, a booming market for smartphone applications has emerged. It is most accurate to say that this new opportunity was created through changes in the ________ environment. A. competitive B. technological C. sociocultural D. economic
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Chapter 3 Questions
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Question 1 Before Apple released the iPad, it was questionable whether or not the product would perform as well as other Apple products. Nonetheless, after being released, it had high growth and market share. The iPad is considered a _______.
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