# Chapter_12_-_Asking_Good_Questions.pdf - 1 As defined in...

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1. As defined in the text, measurement consists of a. the assignment of numbers (representing quantities of attributes) to objects or events according to rules. b. using a given scale to make comparisons. c. determining the frequency of a particular attribute. d. assigning numbers solely for identification purposes. e. numbers which can be assigned to the physical properties of objects. ANSWER: a POINTS: 1 DIFFICULTY: Easy NATIONAL STANDARDS: United States - BUSPROG: Analytic 2. Regarding measurement basics, it is possible to measure a. objects. b. quantities of objects. c. quantities of attributes of objects. d. variance among objects. e. variance among attributes. ANSWER: c POINTS: 1 DIFFICULTY: Easy NATIONAL STANDARDS: United States - BUSPROG: Analytic 3. When it comes to measurements, which of the following are TRUE? 4. The first step in measuring an attribute is to

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5. In marketing research, all of the following are levels of measurement EXCEPT 6. The highest level of measurement from those in the following list is a. ratio. c. interval. e. conscious. ANSWER: a POINTS: 1 DIFFICULTY: Easy NATIONAL STANDARDS: United States - BUSPROG: Analytic 7. You should use the highest level of measurement possible when developing a measure for some attribute because
8. A research effort requires the researcher to use numbers to identify or categorize particular objects. The type of scale the researcher will use is

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• Winter '12
• Maute

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