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Fatima Hall_Identify the Brand Week1_MKTG410.docx

Fatima Hall_Identify the Brand Week1_MKTG410.docx - IMC...

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IMC Plan: Topic Proposal - Sears Fatima Hall DeVry University September 3, 2017
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1 Running head: Topic Proposal - Sears Sears Roebuck & Company, better known as simply Sears, is a chain of department stores located throughout the United States. Sears is in the retail industry and sells a host of products such as household appliances, electronics, furniture, jewelry, clothing, shoes, car parts and they even have car repair services. According to the Sears official website they pride themselves on being the leading home appliance retailer as well as the leader in tools, lawn and garden, fitness equipment, and automotive repair and maintenance. Sears has proprietary brands, the key brands being Kenmore, Craftsman, and DieHard. They also have apparel labels which consist of Jacyln Smith, Joe Boxer and The Country Living Home Collection. Sears averages about 14 million home service and installation calls a year. Sears sales have been declining since 2007. . In the beginning of 2017 Sears announced that they would be closing 150 of their locations. They have arranged to sell Craftsman to Black
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