Fatima Hall_Identify the Brand Week1_MKTG410.docx

Fatima Hall_Identify the Brand Week1_MKTG410.docx - IMC...

Info icon This preview shows pages 1–3. Sign up to view the full content.

IMC Plan: Topic Proposal - Sears Fatima Hall DeVry University September 3, 2017
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

1 Running head: Topic Proposal - Sears Sears Roebuck & Company, better known as simply Sears, is a chain of department stores located throughout the United States. Sears is in the retail industry and sells a host of products such as household appliances, electronics, furniture, jewelry, clothing, shoes, car parts and they even have car repair services. According to the Sears official website they pride themselves on being the leading home appliance retailer as well as the leader in tools, lawn and garden, fitness equipment, and automotive repair and maintenance. Sears has proprietary brands, the key brands being Kenmore, Craftsman, and DieHard. They also have apparel labels which consist of Jacyln Smith, Joe Boxer and The Country Living Home Collection. Sears averages about 14 million home service and installation calls a year. Sears sales have been declining since 2007. . In the beginning of 2017 Sears announced that they would be closing 150 of their locations. They have arranged to sell Craftsman to Black
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.
  • Summer '14
  • EricFreeman

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern