primeros temas y actividades.docx

primeros temas y actividades.docx - English 111 Topic 1...

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English 111 Topic 1: Networking Introduction Welcome to the Advanced Business English course, a series of classes designed to help you excel in the English-speaking professional world. In this topic, we will focus on the importance of building relationships in business and look at how to engage associates effectively in conversation, while considering the reasons for doing so. In "Breaking the Ice," we shall explore the benefits of forming bonds with business associates and practic e opening a conversation with small talk. In "Keeping the Conversation Alive," we will focus on expanding a conversation and consider how to keep the proceedings cordial, while providing lots of opportunity for conversation practice. During the networking topic we will also learn how to avoid saying no, how to compliment others, plus take the opportunity to brush up on our tenses with a review. Content 1.1. Breaking the Ice "Breaking the Ice" means starting a conversation with a person that you don't know. It's a helpful skill both inside and away from business. Some topics are great for starting these conversations; others are not so great. Read the following scenario: You attend a charity dinner with potential future clients. You’re keen to use the opportunity to make new connections. Read these quotes: a. "In this situation I give diners 'the hard sell.' I talk persuasively about my business, and I won't take 'no' for an answer." b. "I mention what I do and answer positively if anyone shows interest. I don't try to sell anything though, I'm too focus ed on what others have to say, and on making a good impression." c. "What I do is I try and return the conversation casually to the topic of my business, sometimes with jokes. I might respond, 'you wouldn't have that problem if you were with my company, we're the best! Ha ha!´" Which quote reflects the best approach?
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Well, in a social environment with potential future clients, it’s probably not best to give them the “hard sell” – talking only about your own business and convincing them to buy from you. After all, you’re socializ ing and no one likes to be pressed into business “out of hours.” What we can do instead is foster a relationship with people that opens up the possibility of future business. Mention your industry, sympathize with them by being attentive to what they have to say and lshare your contact details. It may be that they never want to buy from you, but if you make a good personal impression they’ll remember you and may pass on your details to someone who might be interested in your business.
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