Unformatted text preview: 4.1.3 US. HIST. SEM. 2
- - How do you think these media changes affected the way viewers got information?
- People had more choices than ever before. At one time, there were only a
handful of channels to view, limiting one's choices. In the media age, there is a
channel for almost every interest. Viewers sought out programming that targeted
their interests, age, and background.
How much do you and your friends talk about what you saw in the media the prior day or
evening? Do you usually talk about TV shows or other types of media?
- TV has much more competition than it used to and is no longer Americans'
common reference point. BUSH
- - President George H. W. Bush older and more conservative than Clinton, used traditional
means to reach older, more traditional voters. He appeared on traditional
Sunday-morning news programs like Meet the Press and aired campaign commercials
on the major networks.
George H. W. Bush:
- (1924 – ) The 41st president of the United States. He served as a congressman,
the head of the Central Intelligence Agency, and Ronald Reagan's vice president.
During his presidency, the Soviet Union fell apart, the Berlin Wall came down,
and the United States was involved in military action in Panama and the Persian
- Clinton used cable TV and other forms of new media to reach young and minority voters.
He always seemed comfortable in front of the camera, even in unfamiliar situations.
Clinton, like Bush, aired commercials on the major networks, as well. PEROT
- - Independent candidate Ross Perot, a rich businessman from Texas, also tried a new
media approach. He bought half-hour blocks during prime time (between 8 p.m. and 11
p.m.) on network television. Perot used the time to introduce himself to voters and
discuss his ideas.
His approach was surprisingly effective — his "infomercials" attracted millions of voters. The O. J. Trial
- - Nothing illustrated the idea of "infotainment" more than the arrest and trial of former
football star O. J. Simpson. Simpson was accused of murdering his ex-wife and her male
friend in 1994. His trial was aired on live television, making it a source of constant
discussion and debate among Americans. Simpson was found not guilty in 1995 in a
controversial verdict. The Simpson trial pointed to a larger trend. Celebrity news and
scandals were often reported in mainstream news networks.
Changes in t.v. In 1980s & 1990s? - - Channels like MTV , BET , & nickelodeon target at spec. audiences
- Emergence of cable meant more channels to watch
- 24 hr. News channels.
What was true of media camp. Dur. 1992 prez. Elect.
- G.h.w.b. Used traditional campg.
- Clint. Went on tv to attract young & minor. Works.
- Perot bought 30 min. Infomerc. On prime time netwrk. Tv THE MICROCHIP
- - The invention of the microchip allowed computers to be smaller, faster, and less
expensive than ever before.
Microchip: An integrated circuit used in most electronic systems today including
computers, telephones, MP3 players, hospital equipment, transportation, and military
Business and home computers became practical with the discovery that semiconductors
could perform the same function. But what truly allowed computers to become small
enough to fit in your hand was the invention of integrated circuits, commonly called
microchips. The evolution of cell phones from the brick to the iPhone. Early cell phones cost thousands of dollars and were available only to the wealthy. However, as
time passed, cellular networks grew, phones became smaller, and the cost of phones fell. By
the end of the 1990s cell phones had become common. Cell phones not only kept people
connected, but connected people to the Internet as well. - Entertainment was also transformed during the computer age. Within 20 years, music
went from vinyl records to cassette tapes to compact discs to MP3s. Digital forms of
music such as CDs and MP3s could be copied on home equipment with no loss in sound
quality. Video Games During the 1970s, video games were only available in arcades. By the late 1970s, systems like
Atari and Nintendo allowed people to play video games at home. Nintendo 64, Sony PlayStation
and Sega Genesis followed in the 1990s, when portable game systems like the Gameboy also
became popular. Movies Movies also changed forever. In the late 1970s, the VCR allowed people to watch movies at
home through VHS tapes. In the 1990s, VHS tapes were replaced by DVDs.
By then, films made less money through ticket sales and profited more from DVD sales, TV
showings, and pay-per-view.
Amateur film-making also took off in the media age. Digital video cameras and video-editing
software improved and became more affordable. Video websites like YouTube.com became
popular places for people to post their own films.
- Cellphones : meant that you could always be connected to each other and media
Internet : connected personal computers and transmitted new media
Digital recording and cameras : made it easier for people to create their own media
Digital music : changed the way the music industry worked
Home recording : let people copy and trade media
Mp3 players : made music more portable TECHNOLOGY GROWTH
- In some ways, the growth of technology only widened the gap between rich and poor.
Although the prices of computers, Internet access and other technology fell during the
1990s, they were still far from cheap. This gap in access to technology came to be
known as the "digital divide”
- Internet : A system that allows billions of computers worldwide to connect with
each other using television and telephone technology. A huge amount of
information is available on the Internet; it also provides new ways to
communicate and exchange video, music, and text files.
- Digital divide: The gap that exists between people who use technology, such as
Internet services, and people who do not. This gap occurs in income, education,
and access to a variety of opportunities.." ...
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- Fall '17
- US History