{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

2014 slides4 - MODULE 2 MARKET RESEARCH Quanti tati ve...

Info iconThis preview shows pages 1–14. Sign up to view the full content.

View Full Document Right Arrow Icon
Quantitative Analysis: Excel MODULE 2 MARKET RESEARCH SLIDE SET 4 Summer 2014
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Using MS excel with business research methods Excel Functions: Numerical counts & Frequency Percentages Measures of Central Tendency ( mean, mode, max, min) Measures of Variability (range, variance) Ranks Charts & Graphing Pivot Tables Presenting Your Results CONTENT 2
Background image of page 2
USING MICROSOFT EXCEL WITH BUSINESS RESEARCH METHODS 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
WHAT IS EXCEL? spreadsheet program create and format workbooks (a collection of spreadsheets) in order to analyze data and make more informed business decisions. Enter data, summarize data, write formulas to perform calculations on that data, pivot the data in numerous ways, and present data in a variety of professional looking charts. 4
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
STEP 1 CREATE AN EXCEL DATABASE USING YOUR SURVEY DATA 6
Background image of page 6
STEP 2 CODE YOUR SURVEY Coding and set up of survey data Each respondent get a code A1, A2, etc. Each question should already be numbered as Question 1, Question 2, etc. Code the response for each questions. For example, 1 male and 2 female 0 is usually no response 7
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Background image of page 8
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
STEP 3 ENTER YOUR DATA Set up Excel to enter the survey data Create column heading for each of your survey questions Create column heading for each of your survey questions Can be Q 1 , Q 2 Enter data 10
Background image of page 10
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
STEP 4 CLEAN YOUR DATA Format as you need to re: Column width Borders Font formatting Row height Wrap text And more Clean Data: No response 0 or blank Check for accuracy 12
Background image of page 12
STEP 5 ANALYZE YOUR DATA Start with summary of each question first Numerical counts & Frequency Percentages Measures of Central Tendency ( mean, mode, max, min) Measures of Variability (range, variance) Ranks And Then go back to the research questions and objectives and determine what type of analysis will be interesting & able to answer the research questions.
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}