2014 slides4

# 2014 slides4 - MODULE 2 MARKET RESEARCH Quanti tati ve...

• Notes
• cfaymmm
• 65

This preview shows pages 1–14. Sign up to view the full content.

Quantitative Analysis: Excel MODULE 2 MARKET RESEARCH SLIDE SET 4 Summer 2014

This preview has intentionally blurred sections. Sign up to view the full version.

Using MS excel with business research methods Excel Functions: Numerical counts & Frequency Percentages Measures of Central Tendency ( mean, mode, max, min) Measures of Variability (range, variance) Ranks Charts & Graphing Pivot Tables Presenting Your Results CONTENT 2
USING MICROSOFT EXCEL WITH BUSINESS RESEARCH METHODS 3

This preview has intentionally blurred sections. Sign up to view the full version.

WHAT IS EXCEL? spreadsheet program create and format workbooks (a collection of spreadsheets) in order to analyze data and make more informed business decisions. Enter data, summarize data, write formulas to perform calculations on that data, pivot the data in numerous ways, and present data in a variety of professional looking charts. 4

This preview has intentionally blurred sections. Sign up to view the full version.

STEP 1 CREATE AN EXCEL DATABASE USING YOUR SURVEY DATA 6
STEP 2 CODE YOUR SURVEY Coding and set up of survey data Each respondent get a code A1, A2, etc. Each question should already be numbered as Question 1, Question 2, etc. Code the response for each questions. For example, 1 male and 2 female 0 is usually no response 7

This preview has intentionally blurred sections. Sign up to view the full version.

This preview has intentionally blurred sections. Sign up to view the full version.

STEP 3 ENTER YOUR DATA Set up Excel to enter the survey data Create column heading for each of your survey questions Create column heading for each of your survey questions Can be Q 1 , Q 2 Enter data 10

This preview has intentionally blurred sections. Sign up to view the full version.

STEP 4 CLEAN YOUR DATA Format as you need to re: Column width Borders Font formatting Row height Wrap text And more Clean Data: No response 0 or blank Check for accuracy 12
STEP 5 ANALYZE YOUR DATA Start with summary of each question first Numerical counts & Frequency Percentages Measures of Central Tendency ( mean, mode, max, min) Measures of Variability (range, variance) Ranks And Then go back to the research questions and objectives and determine what type of analysis will be interesting & able to answer the research questions.

This preview has intentionally blurred sections. Sign up to view the full version.

This is the end of the preview. Sign up to access the rest of the document.
• One '14

{[ snackBarMessage ]}

### What students are saying

• As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

Kiran Temple University Fox School of Business ‘17, Course Hero Intern

• I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

Dana University of Pennsylvania ‘17, Course Hero Intern

• The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

Jill Tulane University ‘16, Course Hero Intern