2014 slides4 - MODULE 2 MARKET RESEARCH Quanti tati ve...

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Quantitative Analysis: Excel MODULE 2 MARKET RESEARCH SLIDE SET 4 Summer 2014
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Using MS excel with business research methods Excel Functions: Numerical counts & Frequency Percentages Measures of Central Tendency ( mean, mode, max, min) Measures of Variability (range, variance) Ranks Charts & Graphing Pivot Tables Presenting Your Results CONTENT 2
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USING MICROSOFT EXCEL WITH BUSINESS RESEARCH METHODS 3
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WHAT IS EXCEL? spreadsheet program create and format workbooks (a collection of spreadsheets) in order to analyze data and make more informed business decisions. Enter data, summarize data, write formulas to perform calculations on that data, pivot the data in numerous ways, and present data in a variety of professional looking charts. 4
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STEP 1 CREATE AN EXCEL DATABASE USING YOUR SURVEY DATA 6
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STEP 2 CODE YOUR SURVEY Coding and set up of survey data Each respondent get a code A1, A2, etc. Each question should already be numbered as Question 1, Question 2, etc. Code the response for each questions. For example, 1 male and 2 female 0 is usually no response 7
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STEP 3 ENTER YOUR DATA Set up Excel to enter the survey data Create column heading for each of your survey questions Create column heading for each of your survey questions Can be Q 1 , Q 2 Enter data 10
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STEP 4 CLEAN YOUR DATA Format as you need to re: Column width Borders Font formatting Row height Wrap text And more Clean Data: No response 0 or blank Check for accuracy 12
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STEP 5 ANALYZE YOUR DATA Start with summary of each question first Numerical counts & Frequency Percentages Measures of Central Tendency ( mean, mode, max, min) Measures of Variability (range, variance) Ranks And Then go back to the research questions and objectives and determine what type of analysis will be interesting & able to answer the research questions.
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