International Business Project.docx

International Business Project.docx - Ford Motor Company...

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Ford Motor Company has many innovative ideas to help sustain their competitive advantage in the automotive industry. They have many plans to deliver mobile mobility, water stewardship, human rights, and through energy efficiency and GHG emissions reduction. The first plan is to build and invest in new mobility services. They have developed Ford Mobility LLC, a subsidiary company for designing, building, growing and investing in emerging mobility services. They plan to develop commercially ready mobility services and invest in promising mobility-related ventures. They will design and build mobility services on its own, and collaborate with start-ups and tech companies. Bill Ford, the executive chairman of Ford Motor Company stated, “They are addressing rapidly changing transportation challenges of an increasingly crowded world.” Another plan was developed in 2014 which was to reduce water in their operations and to work with suppliers and local communities on waters issues. Some of the ways they are going to
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