Comments on New Rules.pdf - Some comments on New Rules of...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Some comments on New Rules of Marketing&PR I was pretty interested in several lines came up to sight while reading the book-“While many organizations plan viral marketing campaigns to spread the word about their products or services, don't forget that something may go viral that you didn't start (like Mentos and Diet Coke), and it may show you or your products in either a positive or negative light. ” It recalled 1 me a truth that was revealed on a lecture I attended a couple of days ago. Many marketers forget to take into consideration that sometimes what we are saying on web will not go as the way we think they will be. In other words, when people set up a campaign with a very primary goal to involve more people to raise their brand’s awareness, they think that the campaign will actually post a positive image to the audience. However, things sometimes go virally and terribly. People in different background get into the discussion and analyze the messages you are trying to deliver to them. So during the exchange of information, there are a certain
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern