cultural environment notes.doc - Topic External...

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Topic: External Suprastructures in the Environment of Business The Cultural Environment The cultural suprastructure is the complex whole called customs acquired by the members of a society. It is a society’s way of life which governs the unique behavior of its people and often referred to as tradition. Customs- consists of the objects of the cultural environment: the body of norms, beliefs and practices, which have acquired by the members of the society, together with the artifacts and infrastructures, the arts and practical sciences, developed by and prevailing among them within their generation. Tradition – is the process of handing down these customs from generation to generation (from Latin trader meaning to bring, to handover) from which the term trade also came. Culture consists in (1) the totality of the cultural objects, and (2) the shared or common orientation of the people towards these objects. If the shared orientation of the people on these criteria is high, the culture is strong; otherwise the culture is week. Culture maybe said to be the stabilizing factor in the life of the nation, as the nation goes through changes brought about by political, economic and technological forces. The cultural environment is the binding force that holds people together. It changes slowly and therefore retains the identity of people for long periods of time. However this cultural stability has disadvantages too. It creates resistance to change and therefore tends towards stagnancy, a factor which in major areas of progress is the cause of slow development. The cultural environment is formed both by internal traditions and by the norms superimposed from outside. It determines such things as community beliefs, social values and practices, the kind of religion, education, entertainment of the people will accept and pursue. It clearly a mixture of influences acquired through history. Technological Environment Etymologically, the term technology comes from the Greek techne which means skill, and its derivative technology therefore would refer to the science and the art of human skills. It started as an economic prop from early history with the discovery of fire-making and the invention if the wheel or the first tool or weapon devised by ancient men. Technology has since then developed from its original hand-held stage to what the world has at present. Technological environment therefore expresses the totality of all systems and subsystems and all means employed by people to provide themselves and their society with the objects and benefits of improvements in material culture.
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  • Fall '16
  • Jessey

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