Marketing Drop Box 2.4.docx - Drop Box 2.4 Drop Box 2.4...

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Drop Box 2.4 Drop Box 2.4 Jerrica K. Griffin Indiana Wesleyan University MBA 799 MarketingMangement May 14, 2015 Instructor: Joseph Futrell I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
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1 In 2015 Walt Disney and Google was both ranked number one as the most reputable company. According to Ben Bold (2015) RepTrak ranks companies based on how consumers view them, examining 15 stakeholder groups in more than 50 countries for more than 7,000 companies. The rankings are based on each company’s "Pulse", or "the emotional connection consumers have to a brand". In every business there is an evaluation of the product life cycle. Often times when companies are just starting out there is no market that has been established as the company is still working towards building a solid foundation. I found that with Walt Disney the first stage of the product cycle would be the introduction stage. According to Living Better Media (2015) introduction stage is defined as” Any business that is launching a new product needs to appreciate that this initial stage could require significant investment. This isn’t to say that spending a lot of money at this stage will guarantee the product’s success. Any investment in research and new product development has to be weighed up against the likely return from the new product, and an effective marketing plan will need to be developed, in order to give the new product the best chance of achieving this return.” I found that this was one of the important stages as I researched Walt Disney. When Walt Disney first started out there was not a lot of money that him and his brother had to invest into a business. According to “ Field, Roberts (1947) “ When Walt Disney decided to move to Hollywood he had borrowed $500 from his uncle to help him and his brother business”. As expected when building a business there is always going to be a higher cost to build the business as well as loss of profit. Depending on the vision of the business will determine how successful it will turn out to be.
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