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Lecture_1_visions_rec_rev1 (2).pptx

Lecture_1_visions_rec_rev1 (2).pptx - ENTR 3312 Lecture One...

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ENTR 3312 Lecture One Dr. Alan Lish
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THE ROLE OF VALUES Section One
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Corporate entrepreneurship Corporate entrepreneurship is fundamentally a management strategy for a business. This course, then, is actually a course in a specific business strategy.
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What is strategy? Values Visions Missions Strategy is about:
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What is strategy? Operational plans Short term goals Long term goals Mission statements Vision statements Core values The foundation of strategic planning
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Type of values in a firm Core values Are essential and enduring Are a small set of guiding principles Individual values Drive individual actions What’s in it for me? Value proposition How your firm provides value to customers
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What does “value” mean? That quality of a thing according to which it is thought of as being: More or less desirable Worth something Has merit
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Value in organizations Value creators Actions or words that add value to the organization Value destroyers Actions that take away value from the organization
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