Marketing Drop Box 4 .4.docx

Marketing Drop Box 4 .4.docx - Drop Box 4.4 Drop Box 4.4...

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Drop Box 4.4 Drop Box 4 .4 Jerrica K. Griffin Indiana Wesleyan University MBA 799 Marketing Management June 03, 2015 Instructor: Joseph Futrell I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
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1 According to Adbrands (2015) ‘ Disney is almost certainly the world's most widely known and best-trusted entertainment brand. After years of ailing performance following the death of its founder, it found a whole new lease of life in the 1980s by reinventing the concept of the animated family movie. The huge popular success of The Little Mermaid, The Lion King and others encouraged the group to spread its wings into other areas; a key development was the takeover of Capital Cities/ABC to create one of the world's biggest media conglomerates. But by the end of the 1990s a good deal of the shine had come off the company's prestige as the house of mouse was rocked by a series of challenges ranging from management rows to lacklustre performance from its core movies division and the ABC Television Network”. Walt Disney has plenty of organization under their name not just Disney World and Disney Land they also have entertainment and animation. The company has a pretty large success within their products. According to The Walt Disney Company (2011) “ Advertising is essential because let's face it, without advertising we wouldn't know about half the products we use. In this case we are talking about Disney's animated films, therefore Disney uses product advertising which is a form of advertisement that touts the benefits of a specific good or service. The company also have their own unique appeal that they use when advertising their product which is identified as the advertising appeal this is what draws customers into their product. Disney is designed and use for the “Fun and Pleasure” which is designed to look fun for the kids to get their attention. The Walt Disney Company (2011) stated” the company must choose a style to execute their message. Disney uses the "Mood or Image" executional style for advertising which builds a mood or image around the product such as love, happiness, or inspiration. For example, whenever you feel a certain emotion after watching a Disney movie
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