Marketing Drop Box 5 .4.docx

Marketing Drop Box 5 .4.docx - Drop Box 5.4 Drop Box 5.4...

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Drop Box 5.4 Drop Box 5 .4 Jerrica K. Griffin Indiana Wesleyan University MBA 799 Marketing Management June 10, 2015 Instructor: Joseph Futrell I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
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1 Walt Disney is known for many things not just their Theme Parks, but as well as apart of different distribution. Disney not only has different shopping stores throughout the United States but also in different countries. Disney also owns several different networking channel distributions. According to Bianca Menegazzi Caseiro (2012)” Competitors of Disney are News Corporation, Viacom, NBC Universal and Times Warner. They compete with Disney in all the five branches. However, Disney uses marketing more focused in the family, which calls for the parents, the ones that often has the power of purchase decision; while the others call customers individually. Hence, Disney has a marketing advantage while appealing for not only children but also for the parents”. Throughout this paper I will be discussing the distribution channels used by Disney. The focus biggest operation or Disney would be there media network. According to The Walt Disney Company (2012)”Disney’s largest segment is Media Networks; this segment covers Disney’s operations in cable networks, broadcast television networks, radio networks and digital operations. The Media Networks division comprised approximately 46% of revenues and 76% of income before taxes in 2011. In fiscal years 2011 and 2010, revenues for the Media Networks division increased 9.0% and 5.9%, respectively. A majority of the strength came from both Cable Networks and Broadcasting driven by ESPN, ABC Television and the worldwide Disney Channels. Disney grew this segment through higher advertising rates in NFL, college football, NASCAR and MLB. The 2011 results were negatively impacted by the lack of expected revenues from the FIFA World Cup in 2010”. With Disney owning so many different networks it is a huge success as there are different channels for a person to watch not just Disney but as well as ESPN, between adults and children the Disney industry their gaining a lot of customers.
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2 Per Amaud Miquel (2013) “ For nearly 20 years, the various channels of Disney’s network
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