6.4 drop box.docx - Drop Box 6.4 Drop Box 6.4 Jerrica K...

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Drop Box 6.4 Drop Box 6 .4 Jerrica K. Griffin Indiana Wesleyan University MBA 799 Marketing Management June 18, 2015 Instructor: Joseph Futrell I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
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1 Product marketing can be defined as a plan for making a good that is founded upon an analysis of the nature of the intended market, how much market share is to be marketed and how much profit is anticipated. The first part of the market starts with product. Walt Disney “where the dream comes true” when you hear this slogan, it not only sounds that if a customer would be getting their money worth, but also a satisfied company. The product of the marketing strategy has to be well planned. Walt Disney the company has succeeded in their product of marketing, if not they would not be still in business decades later. Walt Disney before they start their products they determine what they are selling and whom they are selling to. The company also review the target market to ensure that the product will be a great sell. The main focus is also their customer in which they are providing services to children up until the age 12. Another product strategy that Walt Disney follows starts with the product lines which are Disney Store, Disney Baby, Disney Princess, and Disney Faries. According to The Walt Disney (2010) “These various products are represented all of the new and old Disney characters. Our products are appropriate with all of target groups; babies, children, teenagers, and adults. Our customers can select product that they want to buy”. They also have their Parks and Resorts the Magic Kingdom. It has also been quoted that “The Walt Disney Company is clever to make brand to be the leader in the entertainment business. The Company always improves and develops the business since the company was founded in 1923 until nowadays. For a long time that we have tried to establish our brand be popular in now, we have used many ways to make it better” The Walt Disney (2010).
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