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Marketing Drop Box 3.4.docx

Marketing Drop Box 3.4.docx - Drop Box 3.4 Drop Box 3.4...

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Drop Box 3.4 Drop Box 3.4 Jerrica K. Griffin Indiana Wesleyan University MBA 799 Marketing Management May 28, 2015 Instructor: Joseph Futrell I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University.
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1 In marketing pricing is one of the major blocks when building a business. Pricing can be easy as well as complicated as the owner reflects over all the products that are needing to be purchased as well as the price. According to Ira Kalb (2013)” As cost accountants will tell you, determining the real cost is not trivial. More importantly, deciding on the price is so much more difficult because, in addition to the physical factors of cost and profit, price is subject to psychological factors, some of which are out of your company’s control.” In this paper I will focus on the different pricing strategies, and competitors that Walt Disney has. Identify the pricing strategy or strategies that are used. The pricing strategies that are used for Disney World consistently go through different strategies for pricing. Disney World consistently raised its base ticket prices. While raising the prices the company added charge for upgrading from a five-day ticket to a six-day ticket. When the company started to raise charges and upgrading it could give travelers a chance to debate on whether or not travelers should visit Disney theme park multiple times are to go visit other theme parks. According to Jason Garcia, Orlando Sentinel (2011)” The charge to add a seventh day has also jumped from $3 to $8 during the same period. Starting with the first adjustment to Magic Your Way in 2006, the difference between a four-day and a five-day pass also remained relatively constant — at $3 or $4 — until last year. But it, too, has now jumped to $8. The figures are based on an Orlando Sentinel analysis of historical price data compiled by AllEars.net, a consumer website for Disney vacationers.” I believe that when raising prices business owners should consider their customers. I also do not think that raising the prices 4 dollars higher is an extremely big difference. However according to Jason Garcia, Orlando Sentinel (2011) “ Disney appears to have successfully conditioned customers to seek out longer
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