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Chapter 2 Warm-Up.docx

Chapter 2 Warm-Up.docx - 1 Which of the following is...

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1. Which of the following is incurred by customers for changing suppliers? A. Benchmarks B. DisrupTve innovaTons C. Network eFects D. ProducTon costs E. Switching costs 2. EBay was able to establish and retain a dominant posiTon in the online aucTon marketplace due in part to the fact that as the largest player in the market, it was easier for buyers and sellers to ±nd each other. ²his phenomenon is known as ___________. 3. Which of the following would NO² be a "wildcard" event?
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