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Total No. of Questions : 5]SEAT No. : - 101P.G. Diploma in International Business (PGDIB)International Marketing and Management(Old and New) (Paper - I))Time : 3 Hours][Max. Marks : 100Instructions to the candidates:1)All questions are compulsory2)All questions carry equal marks.P1316[Total No. of Pages : 2Q1)Define ‘international marketing’. State and explain the benefits and risks ofinternational marketing.ORWhat are the different modes of entering overseas markets? Discuss.Q2)Explain different methods of advertising and publicity in international marketing.ORExplain the role and importance of different types of overseas distributionchannels.Q3)What is joint venture? Explain the process and techniques of joint venture ininternational marketing.ORExplain the process of ‘counter trade’ and ‘ licensing’ in international marketing.Q4)Define ‘logistics’. Explain the objectives and scope of marketing logistics.ORExplain the structure, challenges and opportunities for India’s shipping industry.P.T.O.
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