Corlett SPC 2608 Monroe’s Motivated Sequence Outline.docx

Corlett SPC 2608 Monroe’s Motivated Sequence Outline.docx...

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Monroe’s Motivated Sequence Outline Form INTRODUCTION ATTENTION STEP I. Gaining Interest A. Get Attention B. Clearly Reveal Topic C. Reason(s) to Listen D. Speaker Credibility E. Preview of Main Points Transition: BODY NEED STEP II. Establishing the Need A. Illustration B. Ramifications C. Pointing Transition/Connective: SATISFACTION STEP III. Statement of Solution A. Explanation of Solution B. Theoretical Demonstration (and/or) Practical Experience C. Meeting Objections Transition/Connective:
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