MMM 2013.pdf - Total No of Questions5[Total No of Printed...

Info icon This preview shows pages 1–5. Sign up to view the full content.

P.T.O. Total No. of Questions— 5 ] [Total No. of Printed Pages— 2 Seat No. [4773]-1001 M.M.M. (I Sem.) EXAMINATION, 2015 101 : BASICS OF MARKETING (2013 PATTERN) Time : Two Hours Maximum Marks : 50 N.B. :— ( i ) All questions are compulsory. ( ii ) Each question has an internal option within the question. ( iii ) Each question carries 10 marks. 1. Define the term ‘Marketing’. Describe the evolution of marketing concepts. Discuss the significance of marketing concept in the present competitive environment. Or Define services marketing. Explain its nature and various characteristics. Explain its importance in modern business perspective. 2. Define marketing planning. Describe the steps in marketing planning process. What are the limitations of marketing planning ? Or Explain the term ‘Marketing Environment’. What are the impacts of demography, economic, social and cultural environment on the marketing management of business firm ? 3. What do you mean by market segmentation ? Explain its objectives and importance giving suitable examples.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

[4773]-1001 2 Or What do you know by the term ‘Consumer Behaviour’ ? What are the various factors that influence the buying behaviour of an individual ? 4. What do you mean by the term ‘Marketing Mix’ ? Explain in detail various constituents of marketing mix. Discuss briefly the factors affecting the marketing mix. Or What are the characteristics of a good brand ? In the light of these characteristics, evaluate any of the following brand : (1) Samsung (2) Mercedes (3) LG. 5. ( a ) What is promotion mix ? What is sales promotion ? ( b ) Define Advertising and explain its objectives. Or What are the basic pricing policies ? What are the major factors to be taken into consideration while developing pricing policy ?
Image of page 2
P.T.O. Total No. of Questions— 5 ] [Total No. of Printed Pages— 4 Seat No. [4773]-1002 M.M.M. (I Sem.) EXAMINATION, 2015 101 : ACCOUNTING FOR BUSINESS DECISIONS (2013 PATTERN) Time : 2½ Hours Maximum Marks : 50 N.B. :— ( i ) All questions are compulsory. ( ii ) Each question has an internal option. ( iii ) Each question carries 10 marks. ( iv ) Figures to the right indicate marks for that question/ sub-question. ( v ) Your answers should be specific and to the point. ( vi ) Support your answers with suitable live examples. ( vii ) Draw neat diagrams and illustrations supportive to your answer. ( viii ) Use of calculators is permitted. 1. (A) Explain basic accounting concepts and conventions in financial accounting. [10] Or (B) Explain the term Financial Accounting. State its functions and different users of Financial Accounting information. [10] 2. (A) Explain the concept of Management Accounting, Cost Accounting and Financial Accounting. Describe functions of Management Accounting. [10] Or (B) Write difference between Management Accounting and Financial Accounting. [10]
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

[4773]-1002 2 3. (A) ABN Ltd. provides the following information : [10] Budgeted production of 150,000 units Variable Cost Rs. 14 p/u FC Rs. 2 p/u The company fixes its SP to faith of profit of 15% on cost.
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.
  • Winter '14
  • joshi

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern