Culture and Marketing Study Notes.docx

Culture and Marketing Study Notes.docx - Unit#3 Culture and...

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Unit #3: Culture and Marketing Review Questions 1. Define Culture. The knowledge, experience, beliefs, values, attitudes, religion, symbols, and possessions acquired by a group of people who have lived in the same region or country for generations Culture is transmitted from one generation to the next through education and by example 2. Define Subculture and give 2 examples in Canada. A cultural group within a larger or predominant culture, distinguished from it by factors such as class, ethnic background, and religion, and unified by shared beliefs and interests ex. Hip Hop and Bikers Many immigrant communities exist as subcultures in Canada 3. What is the Canadian Mosaic? The mosaic is based on our belief that Canada as a whole becomes stronger by having immigrants bring with them their cultural diversity for all Canadians to learn from. (multiculturalism) 4. Define counterculture and give two current examples. A culture that has values or lifestyles that are in opposition to those of the current accepted culture. Members of a counterculture openly reject the established cultural values that surround them. Examples of countercultures include punk, emo, nu metal, and gangsta rap. 5. What are 6 cultural determinants? The main factors that shape the culture of a specific group. These include religion, politics, topography (the type of land you lived in eg. forest, mountains, cities), climate, history, economics 6. Explain the difference between a low-context and high context culture and give an example of each. Low-context Cultures: o Communication takes place by written and spoken word o In Canada and USA the message is delivered in very precise wording High-context Cultures: o In these cultures, words communicate only a (sometimes small) part of the message. o The rest must be interpreted from the situational “context” body language, physical setting and even the past relationships among those involved. 7. List and explain the 4 factors that determine the need for cultural awareness in international business relationships. Extent of Foreign Operations o Level of cultural awareness depends on how much business a company does in a foreign country and the type of business it does there. o Primarily domestic operations that export to only 1 or 2 foreign markets doesn’t need to be as conscious of cultural differences as businesses that have manufacturing, retail, and other interests in another country. Control of Foreign Operations o Companies that have branch plates or distribution outlets in other countries that are managed by local people don’t need to have as much knowledge about cultural differences o If all of a business’s foreign dealings are handled domestically, the required level of cultural awareness is high.
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