Best Buy Case Study Example, BUS 4970 Fall 2017.ppt

Best Buy Case Study Example, BUS 4970 Fall 2017.ppt - Best...

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Best Buy Case Study BUS 4970 Fall 2017
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Midterm Written Case Study Written Exam on one of three cases (Amazon #23, Tesla #17, McDonald’s #19) randomly selected by your professor; therefore, you must be prepared to write on all three cases. Bring a Bluebook (8.5 x 11). Grade Breakdown: Corporate and/or Competitive Strategy (4 Points) Industry Analysis / Porter’s Five Forces (5 Points) Company Situation Analysis – SWOT Analysis and summarize the top 3-6 issues that you will address in the Recommendation Section (4 Points) Financial Analysis – How are they doing over time? Compared to major competitors? Industry? (4 Points) Top 3-4 Recommendations with Supporting Data (3 Points)
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How to Analyze a Case Mission/Vision & Objectives Current Strategy (corporate, business, functional) Corporate Culture (beliefs, expectations, values) Industry Analysis S. W. O. T. Analysis Financial analysis Recommendations
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Five Generic Competitive Strategies Low cost provider Broad differentiation Focused low-cost provider Focused differentiation Best-cost provider
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Best Buy’s Business Model and Strategies Best-Cost Provider Competitive Strategy Turnaround strategy to be based on the five pillars of focusing on the following stakeholder: customers, employees, supply-chain partners, investors, and the broader community. “Advice, service, and convenient competitive prices” Focus on the 90% of their customer base: Urban Trendsetters Upscale Suburban Empty Nesters Middle America Online sales growth
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Industry Analysis Competitive pressures created by the rivalry among competing sellers Competitive pressures associated with the threat of new entrants Competitive pressures from the sellers of substitute products Competitive pressures stemming from supplier bargaining power Competitive pressures stemming from buyer bargaining power and price sensitivity
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Porters Five Competitive Forces Rivalry among competitors Strong Top four chains (2011): Apple (11.3% share), Walmart (6.2%), Metro AG (5.6%), and Best Buy (3,2%); remaining rivals (73.7%) Rivalry centered on (1) Price, (2) product depth (3)
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