497 case analysis framework for midterm exam 2016.pdf

497 case analysis framework for midterm exam 2016.pdf -...

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MGMT 497 Framework for Business Case Analysis - 1 - 1. STRATEGIC ANALYSIS A. Specific Types of Strategies Pursued Evaluate the main components of the company’s strategy and how well the strategy is executed. Identify the key success factors for the company, and understand how the company gains and maintains its competitive advantage. Think about the potential merits (pros) and drawbacks (cons) of the company’s strategy as well. A.1. Corporate-Level Strategies: Based on “big picture” analysis, these strategies identify and guide a company’s overall strategic direction (including decisions on which product or service markets to compete in, which geographic regions to operate in, and how company resources should be allocated): o Growth (through internal development or external activities through mergers and acquisitions, strategic alliances and partnerships, and/or licensing agreements) Vertical Integration – Seeking ownership or increased control over distributors/retailers (forward integration) or over suppliers (backward integration) Horizontal Integration – Seeking ownership or increased control over competitors Related (Concentric) Diversification vs. Unrelated (Conglomerate) Diversification Domestic Growth vs. International Growth o Stability – Pause, digest, and consolidate after rapid growth or some turbulent events o Retrenchment – Turnaround through cost cutting, downsizing, divestment, and/or spin-off A.2. Business-Level Strategies: What are the specific business strategies (including tactics and actions) the company employs to gain and maintain a sustainable advantage over the competition? Possible sources of competitive advantages include but not limited to the following: o Business Model Innovation o Customer Value Creation o Technological Innovation o Process and/or Operations Innovation o Product and/or Service Innovation A.3 Generic Competitive Strategies: Which type of generic competitive strategy best describes the competitive approach taken by the company? There are five possible such strategies: o Broad Low-Cost Leadership Strategy Striving to achieve lower overall costs than industry rivals. o Broad Differentiation Strategy Striving to build customer loyalty by differentiating one’s product offering from rivals’. o Best-Cost Provider Strategy Striving to give customers more value for the money by incorporating good-to-excellent product attributes at a lower cost than rivals. o Focused Low-Cost Strategy Targeting on a narrow market segment, out-competing rivals on basis of lower cost. o Focused Differentiation Strategy Offering a niche group of customers a product or service customized to their needs or tastes. B. General Strategy-Related Issues and Questions o What are the key elements of the company’s strategy to gain a competitive edge over rivals?
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