Lecture 7- E Commerce.pdf - Management Information Systems...

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Management Information Systems Lecturer: Dr Khaled Sabry Lecture 7: E-Commerce
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The unique features of e-commerce, digital markets, and digital goods The principal e-commerce business and revenue models E-commerce transformation of marketing IT Infrastructure components Networking Elements MAIN POINTS
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Retail e-commerce revenues grew 15 25 percent per year until the recession of 2008 2009, when they slowed measurably. In 2014, e-commerce revenues are growing again at an estimated 12 percent annually. The Growth of E - commerce
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Eight unique features of Internet and Web as commercial medium Ubiquity Global reach Universal standards Richness Interactivity Information density Personalization/customization Social technology Unique Features of E-commerce, Digital Markets, and Digital Goods
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Ubiquity Internet/Web technology available everywhere : work, home, and so on, anytime Effect: Marketplace removed from temporal, geographic locations to become marketspace Enhanced customer convenience and reduced shopping costs Reduces transaction costs Costs of participating in market
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Global reach The technology reaches across national boundaries, around Earth Effect: Commerce enabled across cultural and national boundaries seamlessly and without modification. Marketspace includes, potentially, billions of consumers and millions of businesses worldwide.
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