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Written Assignment (THE NIKE CASE).docx

Written Assignment (THE NIKE CASE).docx - THE CASE OF NIKE...

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THE CASE OF NIKE P | 1 THE NIKE CASE Written Assignment Unit 1 Multinational Management Student Professor: Frank Billingsley University of the People
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THE CASE OF NIKE P | 2 Abstract This paper will discuss the case of Nike, Inc., how it came to the situation of scrutiny for unethical practices through its expansion strategy; what were the positive and negative impacts; how did Nike, Inc. responded to the situation, and I would also analyze if the company would have responded differently and what the consequences would have been.
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THE CASE OF NIKE P | 3 Since the establishment of Nike (then known as Blue Ribbon Sports) in 1964, to the launch of the Nike brand in 1972, to officially changing the name to Nike, Inc. in 1978, the company saw continues growth over that period of time. During that time founders realize that the leaders in footwear were still producing their products at a high-cost, so they decided to outsource production overseas to lower the cost and be able to compete. Nike started taking advantage of globalization and by taking their production overseas, lowering their cost of production; they were able to invest their saving into big marketing campaigns, new ideas and designs. But this was a two way street, Nike continued growing at an impressive rate, but the production overseas also created problems and serious criticism for the company. Some of this problems and criticisms
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