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Written Assignment.docx - CASE STUDY BRUNT HOTELS P |1 CASE...

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CASE STUDY: BRUNT HOTELS P | 1 CASE STUDY: BRUNT HOTELS Written Assignment Unit 5 Multinational Management Student Professor: Frank Billingsley University of the People
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CASE STUDY: BRUNT HOTELS P | 2 Abstract Review the Case Study: Brunt Hotels, activities A, C, E, and G.
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CASE STUDY: BRUNT HOTELS P | 3 Case Study: Brunt Hotels Brunt Hotels is a chain of hotels that owns more than 60 throughout the United Kingdom. Brunt Hotels bought a small chain of hotels in France, and the Chief Executive decided to sell half the hotels and rebrand the other half as part of the Brunt Hotel Group. They want to keep a slowly growth to make sure their new venture prosper, are well supported, opened on time and on a budget. Brunt’s hotels are considered budget accommodations; they are functional, clean and reasonably priced. The average stay of guest is from one to three nights, whether it is for business or pleasure. Their hotels are usually situated in downtown locations, close to tourist attractions and easy access to transportation. The Brunt Hotels Group decided to send some of their existing UK-based managers to handle and manage the hotels in France. Their expectations if this venture is successful is to own in 10 years, 300 hotels around Europe. Case Study Activity “A”: Based on the information you have at the end of Part 1, what do you think the key priorities should be? Based on the information provided the following recommendations were given:
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CASE STUDY: BRUNT HOTELS P | 4 Since a majority of their existing managers wanted the chance to work abroad, a set of qualifications should be given and after the most qualify candidates have been selected, send a minimum of two managers to each hotel. Until it is time for the manager to leave, as part of their training, take an intense French language course and study about the French culture to familiarize with it. Also each manager should be provided with a French translator for a minimum of a year. Since the time period to rebrand the hotels is very short (4 weeks), the managers should travel with a team of minimum 10 employees to make sure everything is on time. The little details that might be left will be polish along the way. The managers should also have an employee from the Human Resource Department on their team to handle the recruitment process with him as the period of time to be ready is short. The translator will also assist the employee from H.R.
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