strategy3.docx - The topic of creativity tends to conjure...

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The topic of creativity tends to conjure conversations about individual geniuses whose artistic or scientific contributions have rocked history—the Ludwig Van Beethovens, the Emily Dickinsons, or the George Washington Carvers of the world. So it’s not surprising that scholars of creativity have largely focused on the factors that fuel extraordinarily creative people. But who studies the ordinary people, who may not be geniuses but nonetheless contribute creative solutions in their personal and work lives all the time? In the short article In Pursuit of Everyday Creativity , Teresa Amabile argues that average folks deserve careful investigation, especially in the age of user innovation and crowdsourced problem-solving, when big ideas routinely come from the masses. The article appears in a forthcoming issue of the Journal of Creative Behavior . “We may see a sea change over the next decade or so, where more and more things that are considered creative breakthroughs will be made by people whose names are never going to be known as famous individuals,” says Amabile, a Baker Foundation Professor and the Edsel Bryant Ford Professor of Business Administration at Harvard Business School, Emerita, who has studied workplace creativity for more than 40 years. “Those breakthroughs will be made by collaborative groups of ‘ordinary people,’ by open innovation contests and other open innovation processes, by users of products and services who are engaging more and more in innovation, and just by ordinary people in their everyday work lives or their everyday lives in their communities and societies.”
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  • Fall '17
  • JaneN.Herndon

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