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strategy4.docx - The Three Types of Leaders Who Create...

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The Three Types of Leaders Who Create Radical Change Every successful social movement requires three distinct leadership roles: the agitator, the innovator, and the orchestrator, according to institutional change expert Julie Battilana. by Carmen Nobel What determines whether a social movement will be a flash in the pan or a real catalyst for longterm change? Why did Occupy Wall Street subside in a matter of months, for instance, while the American Civil Rights Movement thrived, resulting in the passage of multiple laws? Julie Battilana, a long-time scholar of institutional change, has identified common themes among those social movements that don't merely broadcast the need for a social change, but actually create long-term impact. According to Battilana, every successful social movement features three distinct leadership roles: the agitator, the innovator, and the orchestrator. Any successful pathway to societal change requires all three, as Battilana explains in the article Should You Agitate, Innovate, or Orchestrate? Understanding the Roles You Can Play in a
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