BBA
Marketing Plan on “Hadad” karala juice

Marketing Plan on “Hadad” karala juice - Marketing Plan...

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Marketing Plan on “ Hadad” karala juice Subject: Marketing Management Course Code: MKT-331 Submitted to Mst. Momena Akhter Senior Lecturer Department of Business Administration ASA University Bangladesh Submitted By Mehadi Hasan Rusho ID: 14-3-12-0001 Fazle Rabby Bappy ID: 14-3-12-0004 Nazmul Hasan Sakib ID: 14-3-12-0018 Md Rakibul Islam ID: 14-3-12-0023 Shirajum Monyra Shova ID: 14-3-12-0037 Tanvir Ahmed Khan ID: 14-3-12-0039 Program : BBA Batch & Section : 23rd (A) ASA University Bangladesh Date of Submission : 3 rd August 2017
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Letter of Transmittal Mst. Momena Akhter Senior Lecturer Department of Business Administration ASA University Bangladesh Subject : Letter of Transmittal Honorable Madam, With due respect we, the undersigned student of BBa 23 rd (A), have reported on” Marketing Plan on “Hadad” karala Juice under the course, marketing management. Through we are in a learning curve, this report has enabled us to gain insight into the marketing plan on “Hadad” karala Juice So it has been an exciting experience for us. Thank you for your supportive consideration for formulating an idea. Without your inspiration this report would have been incomplete one. Lastly we would be thankful once again if you please give your judicious advise on our effort. Yours sincerely Mehadi Hasan Rusho Fazle Rabby Bappy Nazmul Hasan Sakib Md Rakibul Islam Shirajum Monyra Shova Tanvir Ahmed Khan Department of Business Administration
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Acknowledgements First, we would like to thankful to our almighty Allah Rabbul Alamin to give the strength and knowledge to completed make our study successfully. Fast and foremost to our respectable teacher Mst. Momena Akhter for her valuable guidance, encouragement and suggestion during the time of our study. Without these the report has not be possible to be complete and submitted properly. We would also like to thank the people for their unconditional support they have provided while this report was been prepared. We are deeply grateful and honored to our faculty teacher Mst. Momena Akhter, without whom this report would not bear successfulness. Her valuable guidance, advice and experience have taught a very good result of our experience. Finally we would be thankful to our family members for their supports and appreciation.
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Executive Summary The “ Sharnali Food” company is preparing to launch a new product of vitamin enhanced “Hadad” karala Juice . since the raw material are very available in our country. We have decided to give the product an indigenous image. “Hadad” Karala Juice i s a kind of soft drinks that provide the consumers with processed ripe Karala pulp in bottle ‘s. “Hadad” karala juice will be positioned by the slogan “Drink fresh, stay healthy” for the marketing purpose of the product, we have decide to launch three product line. The “Hadad” would be launched in the market at 25O ml & 5OO ml. We have set a reasonable price for the product. So that all kind of people can effort to buy this soft drinks. we have followed the target return pricing approach. We should gain a competitive advantage, at
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