72063(2).doc - BlueKai Enterprise 1 CASE STUDY OF BlueKai...

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BlueKai Enterprise 1 CASE STUDY OF BlueKai ENTERPRISE by Student's Name Course code + name Professor's name University name City, State Date of Submission
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BlueKai Enterprise 2 CASE STUDY OF BlueKai ENTERPRISE 1. Part A: Introduction 1.1 History Omar Tawakol as a marketing tech start-up in California started BlueKai business enterprise in 2008. The main aim for the existence of the enterprise was to provide a third- party data for use in marketing among companies. BlueKai gathers PC and smartphone users’ data to facilitate marketing for their clients; therefore, BlueKai is categorized as an advertising platform (Asikainen, 2013). BlueKai enables different companies to personalize offline, online and mobile marketing campaigns. Oracle Company later acquired BlueKai in early 2014 for over $400 million. 1.2 Nature BlueKai enterprise deals in clouding data enabling different companies to market their products on online as well as offline platforms. BlueKai has work with social media networks such as Twitter and Facebook to ensure that the applications relevant to such networks are kept valid and functional. Moreover, BlueKai organizes customer-audience data in the cloud relevant for the personalization of marketing campaigns across the globe through social networks; as a result, higher marketing is enhanced (Collm and Schedler, 2013). 1.3 Target market BlueKai industry targets every small individual business as well as big business enterprises to facilitate commerce, sales services, social service, and marketing services (de Castro, Justo and Maydeu Olivares, n.d.). Since BlueKai is based on trending technology, its
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BlueKai Enterprise 3 main target is the upcoming business setups that value technology for running and the management of the business (Collm and Schedler). BlueKai enterprise also targeted the youths who are usually associated to the trending technology; the youths need the social networks for communication with friends and relatives (Freiling, n.d.). BlueKai also targets large companies who have high production of goods, to help such companies in marketing their large production to the market. 1.4 Objectives Some of the objectives and goals set to be achieved by the company within the period of five years were to check on the progress as well as the intended impact of the business on the customers. BlueKai industry intends to remain the leading cloud-based big data platform that provides clouding services to other business sectors (Gresh, 2010). Also, BlueKai industry intends to run the world’s largest 3 rd party data marketplaces with information on more than 700 million profiles and to attract more than 300 recent customers in marketing investments. 1.5 Vision and mission The vision set by BlueKai enterprise is to lead in the technology and to be a partner of choice for forward looking customers by collaboratively transforming technology into business that enhances success. The mission statement of BlueKai business is to be a partner as well as the employer of choice through focusing on trust, transparency, flexibility and value centricity.
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