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Running head: CASE ANALYSIS: TOYOTA CORPORATION 1 Case Analysis: Toyota Corporation Student’s Name Institutional Affiliation
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CASE ANALYSIS: TOYOTA CORPORATION 2 Case Analysis: Toyota Corporation Abstract For 75 years now, Toyota Motor Company has undergone various transformations from its home plant to other subsidiaries across the world. The company is now renowned for the production of SUVs and hybrid cars, and a number of car models that sell across the world (Toyota Corp., 2017) . Based on an assessment of the company using, Porter’s five forces model, the company may have a bright future given the presence of weak competitors, a weak threat of the new entrants and a weak competition from the alternative products. Nonetheless, this analysis recommends that the company should improve its technology to meet high-performance standards, engage more researchers to study shifts in consumer preferences, enhance its protection of property rights, and decentralized its power to promote a more effective global management strategy.
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CASE ANALYSIS: TOYOTA CORPORATION 3 Introduction Toyota Corporation is a Japanese automobile company that deals with the designing and manufacturing of various models of cars ranging from Cars, Minivans, Toyota trucks, personal cars to Sports Utility Vehicles (SUVs) and Hybrid cars (Toyota Corp., 2017). The company is an international conglomerate although its headquarters are situated in Aichi, Japan (Toyota Corp., 2017). Within five years of operation, it is believed that Toyota Corporation started in 1936 when an innovative son, Kiichiro Toyoda, converted his father’s company from a Weaving and Spinning Company that started in 1918 to an automobile company. With the help of British business partners known as Platt Brothers, who had worked with the father since 1918, Kiichiro Toyoda invented the idea of integrating automotive technologies in Toyota. In 1936, Toyota managed to manufacture its first ever passenger car, which they named Model AA and before this development, Toyota Motor Company was born (Toyota Corp., 2017). By 1959, Toyota Motor Company had managed to conquer the internal market, and its first international production plant began in Brazil, South America (Toyota Corp., 2017). With branches in Canada, USA, Japan, Mexico, and distributors almost all over the world, Toyota has gained a sustainable market share since the 1970s. Environmental Analysis (Porter’s Five Forces ) Competitive Rivalry - in Porter’s Five Forces model, Competitive Rivalry refers to the nature and intensity of competition in a niche market. Porter’s identified number of competitors, quality of differentiation, switching costs, and consumer reputation as some of the factors that define competitive rivalry (Grundy, 2006). The automobile industry is very competitive based on some factors. For Toyota Motor Company, the automobile industry is saturated with several automakers with different human and capital capabilities. Notable competitors include General
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  • Summer '14
  • MelindaStafford
  • Business

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