WBC marketing plan.doc - Running head MARKETING PLAN 1 WBC...

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Running head: MARKETING PLAN 1 WBC Marketing Plan: Name: Institution:
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MARKETING PLAN 2 EXECUTIVE SUMMARY The WBC Company is a beverage producing organization. It is in an oligopoly. This implies it works very focused and confined passage sort of industry. It fundamentally produces prepared to-drink carbonated mineral water. The WBC organization Packages and conveys their items to universal markets like East Asia, Africa and Europe. The beverage business constitutes companies that lone create soft drink fixings or disseminate beverages. The basic innovation that the business uses in the generation process involves joining water, flavorings, sweeteners and carbonating this blend. The bundling process then trails this stage. Regular sweeteners are utilized to restrict the calorie content. INTRODUCTION The production process through which it manufactures its products is energy efficient. The packaging media is glass and biodegradable plastic bottles with small caps. The products are distributed by the producers shipping their products significant distances to a large number of markets. This distribution process is completed in-house; some smaller producers outsource WBC’s delivery services to get their products to desired markets. The Consumers can access the products at retail stores, supermarkets, food services and drinking places. The demographics for sugar drink consumption in the industry ranks Young people and men consumers, as taking the most sugar. The Major companies in the carbonated beverage sector include Pepsi Co Inc., WBC Company, Cott Corporation and Dr Pepper Snapple Group Inc. WBC Company is a monopoly in the industry regarding market share and its revenue.
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MARKETING PLAN 3 COMPANY ANALYSIS WBC Company at present holds 85% market share in beverage distribution through the different parkways of supply. The production of beverages that are sound for utilization is gradually assuming control over the business along these lines, a superior endeavor when contrasted with current organization brands. The organization's involvement in the business,
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