CHAPTER_3 (1).pptx - CHAPTER 3 THE ENTREPRENEURIAL PROCESS...

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CHAPTER 3 THE ENTREPRENEURIAL PROCESS: CREATIVITY & INNOVATION
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3.1 Characteristics With Entrepreneurship 3.2 Creative Thinking Process 3.3 How To Generate Creative Solutions To Problem 3.4 Definition Of Innovation 3.4.1 Types Of Innovation 3.4.2 Sources (Types) Of Innovation 3.5 Strategies For Commercialization CONTENTS
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LEARNING OUTCOME 1) To understand the characteristics of Entrepreneurship 2) Define the concepts of creativity and innovation 3) Explain the phases in the creativity thinking process 4) Explain creativity techniques 5) To identify and generate creative solutions to problems 6) Describe basic types of innovation 7) To explain the implementation of commercialization
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3.1 Characteristics of Entrepreneurship Seeking feedback Internal locus of control Flexibility High level of energy Team building Ability to set vision Tolerance for failure Drive to achieve Skilled at organizing Creative and innovative Independent Confidence and optimistic
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