Final.Gillette.pptx - Group 7 Will Binh Sarah Amy Contents...

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Group 7: Will ( 阮明王 ) Binh ( 武浸平 ) Sarah ( 阮海燕 ) Amy ( 武氏姮 )
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Contents General Introduce Company Indonesia 1996 Indonesia Shaving Practice Gillette Operation Competitive Product lines Distribution and Sale Communications Analysis SWOT PEST Critical Success factors
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First Image Traditional blade and razor Double-edge blades and razor Triple blades razor Lots of blades razor
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The company Founded in 1901 World leader in blades and razors and 8 others writing instruments correction products men’s electric razors pistol-grip hair dryers hair epilators hand blenders Toothbrushes shaving preparations, oral care appliances
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The Company Manufacture & Market Gillette manufacturing operations were conducted at 50 facilities in 24 countries The company’s products were distributed through wholesalers, retailers, and agents in over 200 countries and territories.
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The Company Structure The North Atlantic Group The Diversified Group The International Group North America Western Europe The Stationery Products Group Braun, Oral-B, and Jafra Latin America Africa, Middle East, Eastern Europe Asia- Pacific Shaving and human care Stationery for North Atlantic each have a worldwide unit Shaving, human care, stationery Gillette managed its worldwide business through a combination of business and regional operational units
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The Company 1995 Actrievement 600,000,000 2,000,000,000 4,200,000,000 Sales 1995 $6.8B Asia Pacific Other region Others In 1990-1995: sales grew by 9% annually Net income by 17% Earnings per share by 18% Gillette’s mission was to achieve worldwide leadership in its core product categories Trying to drive new product activity from headquarters is like pushing on a string. The string moves much more easily if a country manager is pulling on it than if headquarters is pushing on it => Think global, act global Blades & Razors
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The Republic of Indonesia An archipelago 15,000 islands 196 million people over 250 languages and dialects 70% population on 4 island Java 49%, Sumatra 10%, Sulawesi 6%, Kalimatan 5%
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The Republic of Indonesia 35% 65% Population Town Rural By 1995, GDP grow over 7% for 20 years By 1988, The country traditionally exported agricultural and oil petroleum products Replita VI, 1996 goals: maintain GDP growth of 6.2% expand the manufacturing sector by 9.4% a year expand the nonoil/gas component of manufacturing by 10.3% a year. Inflation was expected to be 12%
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The Republic of Indonesia 826,000,000 10,300,000,000 23,700,000,000 Foreign Investment 1986 1992 1994 Java and Bali had grown much faster than poorer regions 7% of the land 60% of the population 75% of the gross domestic product 4 of 5 major urban centers (Jakarta, Bandung,
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