PEPSI_G1.pptx - MINI CASE 27: PEPSICO Group: 1 Update the...

This preview shows page 1 - 5 out of 8 pages.

The preview shows page 3 - 5 out of 8 pages.
MINI CASE 27: PEPSICOGroup: 1
InitiatingCase summary and job assignmentPlanningAnalyze Vision and MisionAnalyze External effectAnalyze Internal effectSet strategic long term goalsDevelop alternative stragetiesSelect the most approriate strategyComplete the presentationComplete the essayReviewAnalyze Vision and MisionAnalyze External effectAnalyze Internal effectSet strategic long term goalsDevelop alternative stragetiesSelect the most approriate strategyComplete the presentationComplete the essayClosing19-Feb26-Feb5-Mar12-Mar19-Mar26-Mar2-AprUpdate the progress of projectDoneOn process
-1898: Pepsi-Cola was invented by Celeb Bradham in New Bern, North Carolina.-1902: Pepsi-Cola Company was established-1903: Registered trademark Pepsi-Cola-1931: Pepsi-Cola company went bankruptcy-1932: Loft Candy Inc. took over-Today: Pepsi-Cola Company or PepsiCo has a more focused strategy in snack, breakfast foodand nonalcoholic beverage markets.It has also developed its division into 5COMPANY BACKGROUNDPepsiCoPepsiCo. Americas Food (PAF)Frito-Lay North America (FLNA)Quaker Foods North America(QFNA)Latin America Foods(LAF)PepsiCo Americas Beverages (PAB)PepsiCo International (PI)United Kingdom & EU UKEU)Middle East, Africa. & Asia(MEAA)
EFE MATRIXNo.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 8 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
N/A
Tags

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture